Banking sector, insurance and consulting
Marketing Méditerranée serves regularly as subcontractor for consulting firms, for which it carries out quantitative surveys in a very short time. Most often those studies require the implementation of important operational phases.
Since its creation, Marketing Méditerranée has worked with many major national players in the consulting industry, such as Boston Consulting Group or EY, as well as several banking players and insurers.
Key figures and trends in the sector
Growth in the turnover of management consulting firms.
Companies are SMEs.
Loans granted to both individuals and professionals have increased in 2017. Forecasts for 2018 indicate that this trend will continue
More and more banks are continuing their diversifications in the insurance sector. Namely, the growth in insurance activities will reach 4.0% in 2018.
There is high-level competition in that sector. Fintech intends to revolutionize the sector and to slash prices. Innovation is forcing major groups to offer new mobile banking services and constantly innovate in order to remain attractive.
In 2020, main services in consulting firms remainsdigital and digital transformation.
We regularly conduct quantitative studies for banks to understand customers’ expectations or to know if they are satisfied.
Marketing Méditerranée recently conducted an internal audit for insurance companies.
Understand how the company works and identify all their processes.
Interview company key stakeholders
Marketing Méditerranée conducted an audit of several departments of the company and analyzed their key processes and their vital needs for each department.
We conducted focus groups in each department to gather expectations and opinions.
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