Connexion

Luxury, beauty and fashion

Your market

Since its creation, Marketing Méditerranée has worked with many major national players in the luxury and beauty sector such as Hermès or Nuxe.

We helped a local start-up called Kalys natural cosmetics todevelop its products.

Key figures and trends in the sector

1 %

of French gross domestic product.

1 %

cosmetic purchases are made online.

Digital has turned every sector upside down including the beauty industry. Major brands are increasingly using social media channels to promote their products through influencers.

Companies have no choice but to adapt their communication.

 

Marketing Méditerranée carried out a strategic coaching study for a brand in beauty and cosmetics.

  • Study the competition’s positioning,

  • Identify best practices,

  • Understand customers’ expectations,

  • Define the positioning of our client’s products.

After performing a mapping of competitors, we wrote a benchmark on the competitors’ positioning on the market. Marketing Méditerranée then conducted a quantitative study to understand customer expectations at the regional level.

The study of the competition and the understanding of customer expectations allowed us to define a judicious positioning for each of the brand’s products.

Marketing Méditerranée
Domaine de Luminy, Rue Antoine Bourdelle, 13 288 Marseille

Contact us: +33 (0)4 91 17 42 90
Write to us: info@market-med.com

Opening hours
Monday – Friday : 8am – 8pm

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